Microsoft says its ‘Scroogled’ ad campaign is coming to an end

It makes Microsoft look desperate taking a shot at Google.


Google (GOOG) executives can rest easier at night — Microsoft (MSFT) is calling off its “Scroogled” ad campaign. KQED reported late last week that Microsoft “has stopped buying the controversial Scroogled ads on television, in newspapers, and social media,” and Microsoft senior director of online services Stefan Weitz told KQED that the massive ad buys are “about finished.” Microsoft last month unveiled plans to spend a seven-figure sum on advertisements aimed at convincing people that Google’s Gmail was too scary to use — the company has gone on the warpath against Google while trying to bolster the profiles of both its web mail service and its Bing search engine. So far, though, there has been little evidence that Microsoft’s public relations blitz has indeed scared any longtime Google users into switching to Microsoft’s line of services.

UPDATE: Microsoft checks in to say that it has not…

View original post 114 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s